Can one black dress worn for five short days create awareness about issues that affect our community?
The iconic Little Black Dress is usually thought of as just a fashionable wardrobe staple – great for business or a fun night out. So why is the LBD at the center of an awareness campaign about poverty? Founded in 2014 by the Junior League of London, the Little Black Dress Initiative (LBDI) is a week-long awareness and fundraising campaign that harnesses the power of social media to illustrate the restrictions poverty places on choices, opportunities, and access to resources. Advocates wear one black dress (or outfit) for five consecutive days, in an effort to spark conversations and awareness about poverty and related issues.
To date, dozens of Junior Leagues have replicated the initiative in their own communities, collectively sparking countless conversations and raising hundreds of thousands of dollars in support of important community programs.
What is it?
LBDI is a week-long, social media-driven fundraising campaign that raises awareness about poverty and its effects on women in society. Members of the Junior League of Boca Raton will be participating in The Little Black Dress Initiative (LBDI) and raising money by asking friends, family, and those following in their social media network for donations. The funds collected will go towards programs and services for underserved women and children in Palm Beach and Broward Counties, as well as our JLBR mission. As a symbol of the limited resources many women have, members will be wearing the same black outfit for five days and chronicling their experience on social media.
To donate, click here!
If you have any questions, please contact: Littleblackdress@jlbr.org
Learn more about this Association-wide program: click here to learn more.